My work with VerdeAzul started the way I like it best: over conversation and a shared cup of coffee.

The person behind this brand’s stories told me that the idea of starting her own venture was born when she herself began to transform her life, searching for gentler ways to be in the world.

VerdeAzul exists to be a welcoming, vital space that builds connections in service of buen vivir, a good, well-rounded life. It does this through practices of self-managed health and the kind of harmonious relationships we build with ourselves, with the people around us, and with our surroundings.

So it’s a brand that offers products and services, yes, but at its core, it wants to walk alongside people through their processes of transformation and their search for other ways of seeing life.

The more I get to know VerdeAzul, the more I like it, because, like me, it bets on connection, on conversation, and on empathy and genuine interest in other people’s stories.