noun · Spanish · /al.βoˈɾe.o/
Logo Alboreo

The song of birds at dawn. The break of day. The beginning of something.

That word became the name of my studio, and it’s not a borrowed metaphor. It’s close to how I actually live and work.
Andean Emerald Illustration Paula
WHO I AM
I’m Paula, a graphic designer and illustrator, and also a bird and mountain guide.

I trained in design because I’d rather communicate through shapes and color than words alone. I became a birder almost by accident, while illustrating the birds near my house, and I learned that looking and listening closely opens up a world that’s usually hiding in plain sight. Later I started running mountain trails, and those outings became another source of visual reference for my design work. These days I split my time between the studio, guiding birding and mountain routes, and organizing Frontera Endurance Run, an annual mountain trail race in Jardín, Antioquia.

Alboreo is the umbrella that holds all of it together: brand, design and illustration work, trail running stories, birding stories. Different rooms, same house.

What I offer

More than brands, stories

Alboreo is a brand and digital studio. I help founders and mission-driven teams shape an identity, a written voice, illustrations and a website that hold together the way a single good story does.
I work closely with each client, from the first conversation about who they are to a site their community can actually find. Brand and digital work built to be used, not archived.

Brand strategy & identity

Purpose, positioning, voice and visual identity built from the client's own story.

Illustration

Custom illustration for identities that need a hand-drawn, specific eye.

Web design & development

Content-first sites that hold up on a phone in the field.

Projects

The same patience, applied to a brand

A good birding guide knows the best moments arrive for the people who wait quietly and look closely, rather than the ones in a hurry. That’s close to how I approach brand work too: slow observation before any design decision, patience with the details that make an identity feel credible, and honesty about what a story can actually promise.

Get in touch

Building a brand, website or illustration project?

I’d love to hear about it. A first conversation costs nothing and tells us both if it’s a fit.

Email me · WhatsApp +57 311 733 0780